The EST analytical logo was designed in 2009 during an internship that I completed as part of the University of Cincinnati DAAP program.
The Solutions Group brand was created to identify the unique benefits of the EST analytical service department.
The EST analytical parts store brand was created to advertise unique cost saving parts promotions.
The final design iteration had a colorful swoop in the bottom right corner. However an instrument logo was still to come.
With an instrument logo completed we utilized the large swoop from our early design iterations although we turned it gray. We also recessed the EST symbol to complete the final design.
The ARID Water Management comes down to three basic features. They are all unique product advantages when compared to the competition.
Desorb flow control allows for a cleaner system. The resulting two flows can be seen here diverting along the path through the “F”
The 8 port valve is a unique feature that allows for flow to bypass the moisture reduction trap.
The Moisture Reduction Trap collects all of the moisture so the sample can be more precisely analyzed.
In this 10' x 10' pop up booth the spiral of water is controlled by a ring emblazoned with the EST analytical tagline and the application, "Purge and Trap" that defines the function of our instruments.