In the meeting to decide on a final design direction I had this design hidden in a stack of designs that I had brought from the agency. I knew we were onto something with our work but they just weren't finding what they were looking for. After hearing the client describe their needs explicitly, I pulled this out of the stack and it was chosen on the spot.
With the bottle literally growing on a tree we allowed for an opportunity to showcase the process, success and mission of the company in a unique layout and overview of their company.
Tying in with the front desk which was designed by the Sasaki architecture team, yellow was chosen to give emphasis to the branding and the center itself.
Following a branding exercise, many words were chosen to describe the Center in the words of it's contributors and employees. I took some of the language that was developed in this exercise and used it to emphasize a fun and collaborative atmosphere.
Working closely with my creative director, various masks and image treatments were applied to each sign. The resulting typography and image were the result of a back and forth between our design team and the local historian with the Presidio. The final content and design were improved an installed onsite.