"Cozy Juicy Real"

Some of our users facilitated the game themselves, some of those same users hired an outside facilitator and others were the outside facilitator who was trained in conducting team building activities such as Cozy Juicy Real.

Our users across the board said the number one thing that would decide if the game was successful would be whether or not the game met their team building goals. In other words, outcomes.

We found cost was the next most limiting factor next to outcomes. In addition the game needed to be customizable to take the right amount of time for the right number of players.

Our users were unsure of how the game worked and wanted to see a demonstration. They expressed confusion as this was not addressed when they first visited the site.

The Cozy Juicy Real site had several contact forms available to fill out on the same page. Our users were concerned about giving out their email address with little context to understand what they would be given in return.

The "Teams" page was a catch all for anyone interested in any version of the digital game. Users found many of the same promises repeated and reworded as they went down the page.

The Cozy Juicy Real site exhibited a list of clients who they had worked with for the virtual game in the work place. This was reassuring for our users.

Similar to the client list mentioned above, users found the testimonials to be both inspirational and informative. They could read real world reactions to the game which allowed them to better understand how the game might connect to their team building goals.